Phoenix Palladium’s 13th Anniversary was an affair lined with endless fascinating events, new store launches, amazing collaborations and big giveaways. As the big day was getting closer, Phoenix Palladium had an anniversary countdown to make the celebration grand for all the patrons. Read on to know how Phoenix Palladium celebrated the big bash with a fun countdown followed by endless revelry!
The Staycation
To commemorate the milestone anniversary, Phoenix Palladium went all out, with offerings for all patrons to shop and win a luxurious Staycation at The St. Regis, Mumbai. The staycation offered a plush experience to unwind and relax with exotic lounging coupled with opulent offerings and welcoming hospitality. All patrons who shopped for ₹2.5 lakhs or more in a single day between 9th September-10th October received an assured staycation. To avail this amazing giveaway, shoppers could curate their shopping lists from across top brand stores in Mumbai like Zegna, Jimmy Choo, Emporio Armani, Canali, Boss, Coach, Salvatore Ferragamo, Tod’s and several other premium brands.
Décor Delight
To commemorate Phoenix Palladium’s 13th anniversary, artists were invited to create a bold and mesmerizing grand decor that stood proudly at the centre of the atrium in all its glory.
The décor glorified 13 years of Phoenix Palladium and signified the evolutionary change over the years. The décor implied the victorious years of Phoenix Palladium reigning in retail experiences. Phoenix Palladium’s celebration of 13 years of luxury also showcased extravagant changes like newly added brands, revamped east zone, newly opened diners, added floors, the drinks festival, anniversary treasure hunt, staycation reward, happening nightlife, newly opened Timezone, rewards on Phoenix Nhance, first-ever Victoria's Secret store in India, Phoenix Gift Card and more.
The decor also presented patrons with a unique opportunity to win ultra-modern Daniel Wellington watches. The grand contest was all about posing with the resplendent installation and uploading it on their profiles and stories. The top 3 posts by fans to receive the highest number of likes and comments won watches from Daniel Wellington. The fun contest led to much buzz and fanfare among patrons to click the most aesthetically pleasing imagery of the wonderful decor installation.
Kids Treasure Hunt
There was something for the little ones too at the magnificent celebration! Between the 8th – 10th of October, at the Lower Ground Floor, fun activities were hosted for the tiny tots. Activities like treasure hunt, squishy ball making, foam clown making, magnet making, artistic tattooing, zombie shooting, sea shell catching, and several more were lined up for a fun time. These fun activities were lined up for lil’ ones to participate in Phoenix Palladium’s birthday bash. Every activity was complete with endless giveaways for kids which made these activities and events even more fun and exciting. The munchkins had a delightful time at the kid's wonderland and left with the biggest grins
The Drink Festival
In collaboration with Things2DoInMumbai to make the anniversary celebration grander, Phoenix Palladium hosted The Drinks Festival. Phoenix Palladium – the best place for weekend outing in Mumbai, transformed into an ultimate party destination between the 23rd – 25th of September. For just ₹499, one could go bar hopping for unique Curated Drinks & Cocktails, Gourmet Food, Games, among the other things on offer at The Drinks Festival. The Drinks Festival had a line-up ofpop-up stores by Dobaraa India, Bombay Food Truck, Royal Oak, Igloo- craft beers, Graiz, Poult, Legume, and Loco Pops.All attendees indulge in rich delectable dishes. To enrich the experience, the Drinks Festival was graced by performers like Anand Bhaskar Collective and Tirthankar Poddar aka 2Blue. The attendees got to witness a high-energy performance that had everyone swaying with fun.
DJ Nights
The month-long anniversary celebration was amplified with ultimate DJ nights at the Courtyard. Phoenix Palladium had patrons dancing to upbeat tunes with the best performers in town, like DJ Chaahat Gidwani, DJ Aria Jishma Parikh, Riri, Daniella Alphonso, Gloria Menezes, and others. The live music and exotic mixes had everyone grooving in delight.
The Mega Giveaway
To mark the 13th-anniversary celebration and make it a huge success, Phoenix Palladium collaborated with five famous Instagram personalities. Popular influencers showcased how the Phoenix Gift Card is the ultimate gift of choice to shop across brands. The Phoenix Gift Card can be used across all Phoenix outlets all over India. It brings you abundant choices. The influencers were a major part of the 50K mega giveaway by Phoenix Palladium. Influencers like Priyanka Bharwani, Amaan & Armaan, Prerna Mehra, Bombay Buzz, and Brinda Shah hosted contests for their followers. Simply by following the rules, each influencer gave away 10K to one lucky follower that followed all the rules and was successful in using the Phoenix Gift Card precisely to shop endlessly. This initiative was to thank patrons for their loyalty over the years.
The Latest Additions at Palladium
In honor of the 13th anniversary, Phoenix Palladium - a destination for luxury shopping in Mumbai had much more in store for the patrons. To enrich their shopping experience, Phoenix Palladium has a long list of new stores that are now open.
The wait is over! The news of the first-ever Victoria's Secret store opening at Phoenix Palladium had patrons whopping with joy. The store in India is now open at Phoenix Palladium. The launch of the most admired international brand witnessed a line-up of shoppers waiting to get their modern, fashion-inspired collections, body care, luxury perfumes, and loungewear. The launch was surely a treat for everyone, including some big personalities. It is no longer a secret!
Going by the epithet the more, the merrier Phoenix Palladium aims to provide even more exalting shopping experiences with its exclusive lower ground floor, extended 1st and 2nd floors, revamped East Zone, and several new store openings. Here are a few new stores where you can now stop to shop: Swarovski, Charles & Keith, Anastasia Beverly Hills, Gant, Kiehl’s, Columbia Sportswear, and Aarké by Ritu Kumar.
The Launch of Swarovski at the Courtyard was larger than life. Attended by the face of the brand - the charming Ananya Panday. Where she expressed with a heartwarming speech, how glad she is to be the brand ambassador of her favourite brand. She also expressed how she never thought of being graced with such an opportunity. Malini Agarwal, Shivangi & Shubhraj, Nishka Lulla Mehra, Anmol Sachar, Mihir Joshi, Ishita Chopraa and several other influencers were part of the event. The musical treat, free-flowing drinks, clicks and laughter made the event rememberable.
Phoenix Palladium- a shopping mall in Mumbai, marked its 13th anniversary celebrations with a massive bash. New additions, Staycations, Fun Dj Nights, The Drinks Festival, Glorious Décor, Mega Giveaways, Celebrity Collaborations, and endless events made the celebrations larger than life. Bringing new experiences to the clientele was the ultimate way to celebrate 13 years of success!
You can also Follow Phoenix Palladium to see glimpses from each event: https://www.instagram.com/phoenixpalladium/