Enrich started as a single salon 25 years ago in Mumbai, and today it is an 80-store chain that spans six cities and delivers beauty services and products for close to two million women & men, every year with a 2000 strong team.
In recent times it has introduced new format stores with a greater focus on retail products, introduced newer retail categories like make up, cosmetics, fragrances, bath & body, and accessories.
If there is a single thing that Enrich is known for in its domain, it is consistent service experience that they deliver across cities and services & products. An ode to this is their Loyalty Program that accounts for 70% of their footfall and 80% of their revenue. This comes from their focus on people and training, the systems and process that they have set up, and the rigor they follow in metrics and measurement.